Remember Surge? It was originally available back in the 90s, but was discontinued in 2001 (without warning to fans, of course). It was similar to Mountain Dew, with a distinctive flavor.
$42 for a 12-pack is a bit steep for a “back by popular demand” product. If anything, you should be selling it for less than your typical 12-pack to get it back into the market. This smells like a scam to me.
Except I’ve seen quite a few things like this. It’s almost a Kickstarter idea, if 20 people will pay $40 for it in 24 hours, then 5,000 will pay $10 for it in a month, or something like that.
For me, $40 is too high for a joke purchase. At $20 I might have jumped.
The only reason I made the correlation from the title is that a couple guys I know through Ingress bought some a few months ago. (Geez, that was summer… where has the time gone?)