I have been having rotten luck trying to find old posts when I have an update for them. In this case, we have to go back over four years, so recapping what it was will work better. But first, I have an admission to make.
When it comes to Donald Trump, his politics/policies/whatevers, in a way, I’ve been a little bit stupid about it. It isn’t that I’ve suddenly seen the light and will pledge my allegiance to him. It’s because I realize there’s a fundamental difference in I view things logically and sensibly, and he operates on emotion and the emotions of his followers.
Emotion is what turns a group of people into an angry mob. Emotion plus belief can become the ability to deny reality with the conviction of being absolutely correct. Emotion is what can keep a person in a bad relationship or keep them strung along by a scam, when people on the outside that are looking at them logically and sensibly would say, “Yeah, they’ve got you really hooked, don’t they?”
This is nothing new. Police officers and psychologists learn how gatherings can turn into riots. A person I know who was a police officer said some of the most dangerous calls he went on were for domestic disputes because as soon as an outsider shows up, the fight that was directed inward on itself can flip to attack the intruder.
If you looked emotionally at Trump creating Trump Media & Technology Group in 2021, you might have been inclined to believe it was going to be the best thing ever and started buying stock in it. You if you were already a supporter of him, you’d already be inclined to leap at the latest shiny thing he comes up with week after week, and give him even more of your money.
If you looked logically and sensibly at the Investors Presentation that was released in November 2021, you would have seen it was based around a lot of assumptions. You might have also dismissed the TM&TG parent company and its Truth Central platform as “that’s just Trump pulling a Bender and creating his own social media site with blackjack and hookers”.
What I had missed because I had been looking at how the company has fallen short of its projections year after year is it may not matter to Trump (and yet it does) how much the company makes or loses because it gives him something that may be more important than money: a social media site that no one can take away from him. His Twitter account was shut down because of what happened on January 6 that year. He got it back after his on-again, off-again, now on-again buddy Elon Musk bought Twitter and took a chainsaw to it. Trump doesn’t need it because he’s got his own account on his own site.
So, it is to Trump’s benefit in emotional and other ways to have Truth Central. But he would rather have it make money than lose money, and that has lead to him firing CEO Devin Nunes this week after TMTG lost $712 million in 2025.
That’s right. The company lost almost three quarters of a billion dollars in one year.
The company has never made any profit. It has always lost money and has made almost nothing in revenue. In 2025, the revenue was under $4 million, roughly the same amount as the year before and the one before. I don’t remember was the losses in 2024 and 2023 were. If I could find the old posts, I’d have that info and would know if to-date losses have passed the billion dollar mark.
Nunes had been a member of the U.S. House of Representatives before he resigned to go work at TMTG. He had what was described as the job in the House that meant he was set for life. And he gave it up to work for Trump in the private sector. Now he doesn’t work for Trump in the private sector any more.
It may have been inevitable that TMTG would never make a profit due to the assumptions in the investors presentation. It projected that by the end of 2026, TC would have 81 million users, which is 91% of the number who followed him on Twitter. It assumed that nearly everyone that supported him on Twitter would continue to support him on TC. It even said that its average revenue per user could be higher than Disney+ and could approach Netflix’s revenue due to his “highly enthused base”.
The projections were very rosy. 16 million users by the end of 2022 with revenue of $1 million. The next year, 2.6 times more users and 114 times more revenue. The next year, another 15 million users (just 37% more this time around) and $835 million in revenue (an astounding 732% increase!).
The end of 2025 would add another 13 million users (+19%) but revenue would be $1.8433 billion (220% increase!). By the end of this year, they’d hit the 81 million user target and nearly double their revenue to reach a whopping $3.6653 billion.
From zero to almost $4 billion in just five years. What could go wrong? Everyone that loves and supports Trump will continue to love and support him. That’s never going to change.
It’s not like he had no problem with the Epstein files being released before he became president again, then suddenly flipped last summer to saying we don’t need to know anything about this highly emotional subject, which was accompanied with mistake after mistake by the DOJ in handling the documents, to the point that it began looking like a deliberate cover-up.
It’s not like he campaigned on going after the worst of the worst criminals that are immigrants and that flipped quickly to going after anyone they could, accompanied by daily quotas of arrests.
It’s not like he campaigned on the highly emotional subject of high costs, and then not only didn’t do anything to lower them, but instead caused prices to go up with reckless use of tariffs on everyone, including islands only inhabited by penguins. (Remember, kids. The other country pays the tariffs. Trump says so, so it must be true.)
It’s not like he campaigned on ending wars, then quickly renamed the Department of Defense to the Department of War. And it’s definitely not like he proclaimed he would be the president of peace or stating “I am peace”, only to turn around and start attacking other countries, which is causing the cost of oil to go up, which causes the cost of gas and diesel to go up, which causes the cost of everything that is transported by vehicles that use gas and diesel to go up
It’s not like the attack on another country that is causing oil-related costs to go up came just three months after the end time of his promise to lower gas prices 50% in twelve months after taking office again.
It’s not like after pushing one conspiracy after another (“They’re eating the dogs! They’re eating the cats!”) and always portraying himself as being the victim, that the fact that cartilage in the ear doesn’t regrow by itself and Trump’s right ear doesn’t show any damage from a bullet hitting it is leading to a conspiracy that the attempt on his life in Butler, PA was staged.
No, none of that could have been predicted when TMTG was gearing up. Trump was always going to be the same as he was, everything he touched would always turn to gold, and when he would ask a crowd “Do you love Trump?” (not “Do you love me?”, but “Do you love Trump?”), the answer was always going to be yes, and the new company would be rolling in the dough in no time at all.
